Conga lines, beauty pageants, happy hands, and great snack machines may not be among the first things that come to your mind when you think of call-centers, but they are for me. My work with ALTA Language Services has provided me with opportunities to visit call centers all around the world to train employees in accent reduction. Most of the call centers I’ve worked with are located in English-speaking countries such as India and Trinidad, but some are located in Mexican cities bordering the US where there is a heavy American influence.
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A Call-Center Story
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Arabic Language Testing: Dealing with Diglossia and Other Issues
Arabic has proven to be a difficult language to test.
In Western countries, the intricacies of the Arabic language are not common knowledge. The idea of a diglossia, in particular, has little context in English and other Germanic languages and Romance languages. What is meant by diglossia is the co-existence of two separate versions of a language, often representing a hierarchical delineation.
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ALTA Awarded DIA Contract
Atlanta, GA - The Defense Intelligence Agency (DIA) contracted ALTA Language Services, Inc. (ALTA) to develop reading and listening tests that would serve to assess proficiency on the ILR (Interagency Language Roundtable) scale, as well as to provide diagnostic feedback which will be used in recruitment, training, and other efforts.
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