Is your business being held back from the global marketplace? Targeting your business to fit an international market is as much a necessity as it is an opportunity. America today is far more diverse than it was just twenty years ago. If you do not have your web site translated into other languages, you are not only ignoring the increasingly multicultural U.S. population, but you are also losing out on a fast-growing world audience. Here are four important ways your business will benefit from having a multilingual web presence.
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As a project manager at ALTA, I’ve seen my fair share of proofreading requests from clients. Sometimes the text has changed slightly; other times, clients just want to double-check on the quality of the translation. Frequently, though, a review of the translation finds the document was generated by some sort of translation software. In my experience, these documents have to be re-translated by a human every time.
Technology has come a long way, but translation software still has far to go before it could be deemed anywhere near trustworthy. Granted, if it worked well, I think I’d be out of a job! But I’m not alone in my opinion.
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