Language Services for Banking
"A projection made in 2003 by the Tower Group, a research and advisory firm that focuses on the global financial services industry, estimates that up to 70 percent of the growth for U.S. financial services between 2003 and 2008 could come from the Hispanic market alone."
"In the 1990s, the U.S. Hispanic population increased by a stunning 58 percent, from 22.4 million to 35.3 million...The U.S. Hispanic population is expected to continue to grow rapidly over the next half century, tripling in size between 2000 and 2050."
In high-growth Hispanic areas...the rate of deposit growth in these areas is twice as fast as that of the nation."
"As it continues to mature, large banks and community banks alike will find new opportunities to meet the demands of the Hispanic marketplace by customizing their products to its unique needs."
Source: FDIC Winter Outlook 2004.
Translate Brochures, Forms and Contracts
When marketing to Hispanics there is no substitute for written materials in Spanish. If your budget is limited, consider translating the brochures that describe your basic accounts and services.
More about Translation
Banking Interpreters Help Speed Transactions
These laminated single-sheet interpreters provide a means of communicating between Spanish-speaking customers and English-speaking employees.
More about Bank Interpreters
Train Key Employees in Basic Spanish
ALTA teaches focused language training designed to give quick access to the skills your employees need for day-to-day business.
More about Language Training
Test Language Skills: Bilingual Employees
Bilingual employees provide an invaluable bridge between you and your clients, but human resources personnel are often not capable of evaluating the language skills of the people they're hiring.
More about Language Testing
Cultural Consulting Saves Time and Money
We've seen and solved a wide range of language and cultural issues. Why not take advantage of the solutions we've found for other banks.
Tell us your issue.
In Good Company
A list of some of ALTA's clients in the financial industry.
More about Banking Clients
For additional information contact Danielle by email or 888.302.4455x820.
