ALTA's AdWorld™ Services
ALTA's AdWorld™ Services include the essential steps to take your online Google advertising into other languages and cultures.
Create Ads
We create Google ads in Spanish, French, Chinese, Portuguese or any business language by one of two methods:
- Translating your current ads
- Creating the ad directly in the target language by reviewing your products or services and your website landing page
Identify KeyWords
Our creative language team works directly with you to create tens to hundreds of KeyWords in the target language. We work with you using Google Campaign Management and Diagnostics data to define which KeyWords are effective and to identify new KeyWords to add. The initial objective is to find the KeyWords that your customers use.
Optimize Advertising
Online advertising is an iterative process aimed at maximizing your profit. We work with you to manage advertising costs by reviewing ad variations, identifying the important KeyWords for your product/service, managing the KeyWord average position and maximizing the click through rate (CTR) to keep your cost per click (CPC) and total advertising cost as low as possible. This optimization process normally requires one to three months.
Review Website
If your website landing page and support information are already in the target language, we can review the content to be certain that there are no errors. If your website is not already in the target language, we can translate it for you. As we learn what are the important keywords for your product or service, your landing page needs to be modified to fit what your customers (and Google) expect.
Focus on Drivers
You may know what makes customers buy your product in your own language, but this may not be the same as in the target language. ALTA provides services for market research in the target language through interviews and focus groups. We can provide data on what the market segments are and what drives decision making. Competitor website analysis is also available.
