Sales and Marketing Across Borders
ALTA provides support for sales and marketing of your products and services beyond your language borders or across your national borders. With nearly three decades providing language services to global corporations, we can help you create and implement a successful international business strategy: from assisting with the creation of your foreign language marketing strategy to providing customer support, ALTA can help.
1 -Market Strategy
You want to increase sales by taking your products/services outside your language or national borders. How do you segment the target market? What are the drivers? What does the competition look like? We can provide services like focus groups, interviews and research in the target language to answer these fundamental questions.
2-Website Translation
ALTA provides full localization services to prepare your message for an international audience. Beyond basic translation, these services include turnkey services to: internationalize your software or website, rework and test your code and scripts, localize the GUI translation of all database-driven content, static content, meta tags, GUI elements, etc. testing on a native-language platform with the browsers you're targeting.
3-Online and Other Advertising
Online advertising with ALTA AdWorld™ Services is an iterative process aimed at maximizing your profit. We work with you to create ads in the target language, select effective keywords, and price the ads appropriately to optimize the results. Results are what counts.
4-Sales Fulfillment
Filling orders includes language and cultural issues from translating documents and instructions to database design to handle the issues in selling in another country or language. We are experienced in the issues around selling across borders.
5-Customer Support
Satisfying your customer is more than just selling the product or service. Customer questions can range across technical, quality and pricing issues. We can help you prepare for these issues from verifying the language skills of staff to employee training to creating appropriate documentation.
Working with ALTA
We work with Confidentiality Agreements with our clients. When you work with us, you work directly with a Project Director, who leads the ALTA team and serves as your one point-of-contact. Our Directors, Developers, Linguists and Designers are all ALTA employees and know their responsibilities to protect your information. We use Independent Contractors for some requirements, such as specialized software development, certain language translations or unique skills. All Independent Contractors are bound by the same Confidentiality Agreements to protect your information. We sign Contracts with our clients specifying all terms and deliverables.
