Translation for Ads, Sales, and Marketing
The translation of sales, marketing and advertising materials is often referred to as adaptation. Just as your sales and advertising materials were written and created by marketing and copywriting specialists, the same degree of expertise and cultural sensitivity is required for the successful translation of these materials into other languages.
In the translation process, your marketing collateral will be “adapted,” not only to the target language, but also to the cultural characteristics specific to the particular target market. This process is referred to as “localization.”
Sales, and Marketing Translation by Language
- Traditional Chinese
- Simplified Chinese
Five Reasons to Choose ALTA
Expert Translators with industry-specific skills.
Many agencies use translators for marketing projects who lack the sufficient experience or writing skill to craft text that maintains the flair of the original English, which often produces results that range from mediocre to truly disastrous.
Copy that is adapted with the target culture in mind.
ALTA uses a resource-driven approach to meet your specialized marketing translation needs, with a focus on the talent involved in handling the project. We only use linguists with an established track record in crafting copywriting that has the highest degree of style and cultural sensitivity.
Rigorous screening of the source text.
The successful localization of your materials also involves a thorough screening of your English source text for items that may be difficult, if not impossible, to convey successfully in another language. Puns and other creative word plays are especially problematic, and may not translate well.
ALTA always goes Beyond Words to analyze slogans and logos.
At the outset of a localization project, our team performs a thorough analysis prior to beginning the translation process, at which point any problematic issues are brought to the client's attention. These issues range from a company slogan that presents difficulties in translating accurately to photographs in a brochure that may need to be replaced.
Experience and Resources.
ALTA also has the resources necessary to accommodate even the most aggressive turnarounds in order to meet the client's scheduling needs.
Take the next step
When you send a completed free quote form, or call us, we will begin helping you define the best way to get your project done on time and on budget. Project quotations are always free, whether you decide to work with ALTA or not.
Call 1.800.895.8210 for a free quotation, or fill out the form above and we will provide a quote for you today.
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