Why Beyond Words?
As professionals in the language industry, words are the most basic element of every service we provide. However, in many respects, words represent just the first layer. At ALTA, our focus is on ideas. In any language, it is possible to go BEYOND WORDS to deliver a superior service, one with insight and cultural depth.
Of course, there’s a double entendre here: When something is beyond words, it has exceeded our expectations in ways that make it difficult to reduce to words–which is the goal for every language project we take on at ALTA. It also points to the fact that we literally go beyond words, by working with images: from adapting graphic images for ad campaigns targeted to specific cultures, to editing book illustrations, and even down to the black and white photography that adorns our site. If one picture is worth a thousand words, we definitely go beyond words!