Beyond Words - Language Blog

ALTA Introduces Multilingual and Multiethnic Market Research Services

Atlanta – Multilingual and Multiethnic consumers no longer represent niche markets. The emerging majority of U.S. consumers is linguistically and culturally diverse, and one of the great challenges to building strong business relationships is bridging these language and culture gaps. ALTA Language Services has been helping clients to do just that for over 27 years.

With linguists, project managers, researchers, and data analysts working throughout the world, ALTA has developed the professional experience to solve all kinds of communication problems where language and culture are barriers. Since market research aims to build an understanding of a particular audience, and helps to determine the best ways to communicate a message to that audience, it is a natural extension of the services that ALTA has provided for nearly three decades.

So, we are excited to announce that ALTA now provides multicultural market research services to businesses and government agencies. If your business or agency is targeting multicultural groups such as Hispanics, Asian Americans, and African Americans, ALTA’s market research team can help you to achieve your goals by providing the following services:

  • Focus Groups
  • Interviews
  • Quantitative Research
  • Recruiting
  • Data Tabulation and Processing
  • Product Placement

If you would like to learn more about our Multicultural Market Research Services, please contact Hiram at 404.920.3803.