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Category: Language and Culture

Spanish Words with Completely Different Meanings in Different Countries

Translating a business report, document, book, paper or article into Spanish seems fairly straight forward, until you take into account the fact that certain Spanish words do not have the same meaning around the world. A word that means one...

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The Importance of Understanding Cultural Differences as an Interpreter

Earlier this year, two world leaders met face-to-face for the first time. U.S. President Donald Trump and North Korean leader Kim Jong Un discussed the world’s future in a private room accompanied only by their interpreter, Dr. Yun Hyang Lee....

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How to Increase Your Book Sales with Accurate Literary Translations

Translating a work of fiction into other languages represents a chance to introduce your book to a wider audience and substantially increase book sales, whether you’re with a traditional publisher or an independent author looking to find new readers. Why...

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Language as Tool of Political Power: The Threat of Cantonese Extinction

China is a multiethnic country with a complex linguistic history. Aside from the dominant Han Chinese group, there are 55 ethnic minority groups living in China. These minorities have their own languages (an estimated 200 dialects) and writing systems. Referring...

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The Importance of Language Testing

A concierge at a resort hotel who must communicate with guests in their language… A nurse practitioner must be able to tell a Spanish-speaking patient about their medical treatment options… A legal assistant hired to provide foreign language document reviews...

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Why Do We Associate the Word Like with Stupidity, and Why Are We Wrong?

Consider the following conversation: A: “Yesterday was, like, the worst day of my life. I got home from work around five-thirty and I was, like, so hungry so I went to the fridge to make a sandwich but when I...

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Women’s Equality Day: Ana’s Story

ALTA is happy to support women’s equality through our Medical Interpreter Training course! Check out Ana’s story to learn how being a medical interpreter has helped her achieve her goals and leave a legacy for her daughter. Ana Salvadore Interview:...

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The Fallacy of Proper Grammar

News host Laura Ingraham recently brought grammar into the political spotlight during a segment in which she criticized NBA players LeBron James and Kevin Durant for a conversation they had about politics. What Ingraham criticized in this instance was not...

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Translating Harry Potter – Challenges in Translating Fantasy Literature

Lithuanian Haris Poteris and his Dutch best friends Hermelien Griffel and Ron Wemel attend a French school for magic called Poudlard (“bacon lice”), get in trouble with the Dutch Severus Sneep, and receive medical attention from an Italian Madama Poppy...

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10 Marketing Translation Fails That Impacted High-Profile Companies

Spectacular translation fails are the stuff of legend. While one of the most famous marketing translation fail examples is that of Chevy’s attempt to introduce its new car model “NOVA” in Mexico, which translates to “No go” in Spanish, this...

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A Discussion About Interpreter Ethics and Confidentiality around the Helsinki Summit

After the Helsinki Summit, it feels like the whole world is seeing the field of interpretation for the first time. Everyone has eyes on one interpreter, the only person apart from President Trump and President Putin who knows what was...

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Socio-Cultural Interactions – Small Talk in the U.S.A., Russia, and Beyond

A Russian and an American step into an elevator – let’s say the two know each other vaguely as colleagues at work. If this elevator happens to be in America, what ensues is likely a very uncomfortable (Russian) and confused...

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