Professional Translation for Sales and Marketing

Many marketing translation companies use translators who lack the sufficient experience or writing skill to craft text that maintains the flair of the original English, which often produces results that range from mediocre to truly disastrous. We won’t let this happen to you. Our experts are extremely skilled at translation. Marketing is an important part of your business’ success, so we only hire translators who can be trusted with your ad translation.

ALTA uses a resource-driven approach to meet your specialized advertising and marketing translation service needs, with a focus on the talent involved in handling the project. We only use linguists with an established track record in crafting copywriting that has the highest degree of style and cultural sensitivity. Their skills can be applied to regular ad translation, or you can request specialized projects like brochure translation services. Our talent excels at marketing. Translation is just one of their skills, and it can help move your company to the next level.

The successful localization of your materials also involves a thorough screening of your English source text for items that may be difficult, if not impossible, to convey successfully in another language. Puns and other creative word plays are especially problematic, and may not translate well. Our language service staff will do what they can to preserve the original message of your ads. At ALTA, we take pride in providing advertising and marketing translation services that serve your business exactly how you want and expect.

At the outset of a localization project, our team performs a thorough analysis prior to beginning the translation process, at which point any problematic issues are brought to the client’s attention. These issues range from a company slogan that presents difficulties in translating accurately to photographs in a brochure that may need to be replaced. Clear language is part of successful marketing. Translation is paramount in effective ad campaigns, so we’ll tell you when your slogan may need to be changed. Our brochure translation services will make sure that your brochures are modified to appeal to your target market.

ALTA also has the resources necessary to accommodate even the most aggressive turnarounds in order to meet the client’s scheduling needs. Our advertising translation services can be delivered quickly with just as much skill as they would have been, had they been delivered on a normal deadline. We know that you may need fast work on translation. Marketing is about connecting with your target demographic at the right time, so we’re happy to help.