The translation of sales, marketing and advertising materials is often referred to as adaptation. Just as your sales and advertising materials were written and created by marketing and copywriting specialists, the same degree of expertise and cultural sensitivity is required for successfully translating marketing materials into other languages. With ALTA’s advertising and marketing translation services, you can be sure that your copy is successfully translated into foreign languages, and that it is effective, professional, and contains all the nuances that your original copy held. In the translation process, your marketing collateral will be “adapted,” not only to the target language, but also to the cultural characteristics specific to the particular target market. This process is referred to as “localization.” These language solutions are the answer to a company looking to expand their market through ad translation.